Johnny2Toes' Blog

Living with Alzheimers, Thoughts, Rants, Raves

Ever notice that letters are increasingly becoming part of our advertising and marketing culture? Huh?? what’s this nut talking about?

Letters, or more specifically, abbreviations for this or that product, service, or what have you. IBS, common for Irritable Bowel Syndrome (yuk), and if thats not bad enough, there’s more. IBSC and IBSD. I wont go into detail.

Take your favorite pain relief medicine XYZ product. Fine, it works great for you. Headache, muscle pain, cramp or whatever, gone. The product has relieved your symptom. Now they come out with the newer product, only they append it with PM, as in XYZ PM. Not only does it fix your headache, but it puts you to sleep. Then there’s the AM version to fix your headache, but it won’t put you to sleep. Instead, it helps keep you awake throughout the day.

It irritates me no end to watch this aspect of our language being reduced to alphabet soup. Ever see in print, TV or some other medium, this or that person with a list of LMNOP after his/her name. Seems to me that the more soup you can append to your name, the more important you seem to be, or at least you seem to think you are. Time was if you were the president of Better Bottle Brush LTD for example, you would be referenced as John Smith. Period. Your desk name plate might say John Smith President, and the door to your office might have a similar name plate. Your business card would have something similar. But to be referred to as John Smith LMNOP? That never happened.

Ok, I get it, you do all it takes to earn some high level degree in your field of choice. Fine, good for you, you’ve done your job, and now you are on your way, hopefully, to a successful life and career. But there are so many people with a can of alphabet soup after their name that are either woefully underemployed, or worse, unemployed.

TGIF. I just learned that it means, Thank God It’s Friday. And to think, I always thought it stood for Toes Go In First. Learned that about 50 years ago from a traveling shoe salesman.

A follow on to my last post, just had to get this off my chest.

Recently I heard some commercial or other on the radio this morning. They were babbling on about some new voting system or other in California. I guess they were trying to promote this new system by holding mock voting sessions where you can go to try out the new system. They are looking to provide a “better voting experience”. Seriously? When I go to vote, I check in at my polling place, go to the booth and fill out my ballot and cast my vote. There is no experience. Why does everything these days have to be an “experience”?

I really don’t like hearing about this, that or the other product or service providing me with a better experience. Take driving for example. When I go to buy a new car, one of the things that the dealer feels is important to me is the driving experience. Really?? All I want or expect from a vehicle is getting from point A to point B in reasonable comfort and safety. That’s it, plain and simple. Another example, flying, a better travel experience. Another one, restaurants, a better dining experience. I could go on forever. Witnessing the birth of my kids and grand kids, those were truly some of the best experiences of my life.

Lately I’ve seen many ads for digital assistants. One commercial even states that we all love our digital assistants. I didn’t know what a digital assistant is, so I looked it up. I found all sorts of information, enough to make my head spin really. Just think, I could get one of these things, spend a ton of money to equip my house with all of the electric devices needed to lock my doors, dim the lights open/close my garage door remotely, and other such nonsense, just so I can be lazy and tell my digital assistant to do it for me. How convenient!

OK, now for my reality. Having some computerized device doing things I can do for myself is utter nonsense. How hard is it for me to lock my doors or flip a light switch? Plain laziness in my opinion. If I need to make a list of things I need from the store, I write it out. Remember writing? I’ve got a calendar in my office with important dates on it, birthdays, anniversaries, doctors appointments, and other things I need to remind myself of. When I feel the need to listen to music, I turn on the radio, or play some music on my stereo. If I’m wondering whats on TV, I use the guide provided by my satellite provider. No need to have some computer somewhere look it up for me. When I want to record some thing on my DVR, I set it myself, again, no need for a digital assistant.

I ask you, how lazy can we get???